Launching a Business Venture

About This Course

It is now estimated that 50% of Americans have a side hustle —even if they earn $100K1. While entrepreneurship carries some risk, the current job market and economy no longer offer the same level of security they once did. There’s no better time than the present to bring your business idea to life! 

The 3-course entrepreneurship series follows a learning progression, building upon earlier content to help entrepreneurs develop a working knowledge of key business concepts and principles pivotal to each stage of entrepreneurship. Completion of this series can help you expand your business acumen and develop a multi-disciplinary approach to problem-solving, skills transferable to any career.

Module 1: Entrepreneurial Marketing and the Marketing Mix

Module 2: Market Research, Market Opportunity Recognition, and Target Market

Module 3: Marketing Techniques and Tools for Entrepreneurs

Module 4: Entrepreneurial Branding

Module 5: Marketing Strategy and the Marketing Plan

Module 6: Sales and Customer Service

Module 7: Launching the Imperfect Business: Lean Startup

Module 8: Why Early Failure Can Lead to Success Later

Module 9: The Challenging Truth about Business Ownership

Module 10: Managing, Following, and Adjusting the Initial Plan

Module 11: Growth: Signs, Pains, and Cautions

Module 12: Avoiding the "Field of Dreams" Approach

Module 13: Designing the Business Model

Module 14: Conducting a Feasibility Analysis

Module 15: The Business Plan

Module 16: Launching Your Venture